Doc Bushwell's Chimpanzee Refuge

Friday, January 20, 2006

Science Blogs: a sexy Madison Avenue kind of vibe

Found in the Business section of this morning's New York Times:

Science Blogs as a Vehicle for Upscale Ads

The summary from 30,000 feet is this: advertisers are looking toward the new media of blogdom as a vehicle for hawking their wares. Seed Magazine, which focuses on the Venn diagramatic intersection of science and culture, is launching a network of science oriented blogs and plans to sell ad space to some hefty corportations. Seed Media is engaged in a marketing research study aimed at examining the relationship beween consumers and science in collaboration with JWT New York. Here's snippet of the results, excerpted from the NYT article:

The research has identified about 20 million Americans, 7 percent of the population, who are labeled in the study as "Leonardos," named after da Vinci for their avid, Renaissance-style interest in science as well as subjects like art and politics.

Leonardos are mostly male, in their 30's and middle to upper class, said Eliza Esquivel, a planner at JWT New York who is working with Ms. Cortizo on the study.


The Chimp Refuge may never qualify as a lofty enough addition to Seed's select group. After all, our contributions are a bit scurrilous, and my menopausally diffuse brain causes me to veer from the scientific realm now and then. But lofty or not, I am proud to claim a couple of articulate and rakish Leonardos for my blog team.

The links to Seed Magazine and ScienceBlogs are now on the Refuge. Note that a couple of familiar faces, Pharyngula and Gene Expression, are now hosted on ScienceBlogs. Please update your links to these fine blogs. Now I will anxiously await the colorful Viagra, Propecia and Nexium ads contaminating the purity of the overwhelmingly academic offerings on ScienceBlogs. Welcome to my world, baby!

Coming to the Refuge soon: cannabinoid receptors and botanical pornography!

1 Comments:

At 11:50 AM, Blogger Omar Cruz said...

this report is fantastic, the infomation you show us is really interesting and is good written. Do you want to see something more? Look: this is a good page, you can visit too:marijuana science magazineis the illicit drug of more frequent abuse in the United States.The marijuana science magazineis a greenish gray mixture of flowers,stems,dry and pricked seeds and leaves of the hemp plant,sativa Cannabis,that are smoked generally in cigarette form,“joints” or “nail”,or in pipe “Bong”.In addition,the marijuana science magazineis smoked in form of “blunts”, which they are pure or cigarettes to which it removes to them the tobacco and fill up with marijuana,often mixed with another drug.marijuana science magazine
Head Shop, Herbal Grinders
Bongs, Glass Pipe. Visit us for more info at: http://www.headshopinternational.com/

 

Post a Comment

<< Home